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High School
Brand esSense
BK-20228
Brand esSense
olehGains, Neil
Tentang buku ini
Branding has reached a new frontier. In the future, brands will have to appeal to the neglected senses: touch, taste, and smell. Branding expert Neil Gains shows both the science and the practical applications of how it can be done, and links storytelling to sensory recognition in brand promotion.
Topik
Branding (Marketing).BUSINESS & ECONOMICS.Brand name products.
Kenali Penulis Buku Ini
G
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